Kung Fu Panda 3

Everyone has a soft spot for pandas (100% fact). We created videos and GIFs to insert the film into trending conversations, culminating with the launch of a UGC campaign (#KungFuThankYouContest) during opening weekend to drive engagement. The prize included custom panda caricatures, drawn by Dreamworks artists.

TL;DR: Pandas and dumplings. All day, e’eryday.