McQueen

High-end fashion designer. Eccentric artist. Controversial troublemaker. Tortured visionary. Lee Alexander McQueen constantly redefined the fashion industry by taking what was traditionally considered beautiful and completely flipping the script on it. We knew our social campaign had to follow suit.

For the release of the raw and emotional McQueen documentary, we partnered with Bleecker Street to create premium content pieces that mirrored his aesthetic, painted an authentic portrait of his life, and honored his profound legacy for new and current fanbases.

TL;DR: I got to use "couture," "sublime," and "avant-garde" in my everyday vocab.