Ring
Ring is on a mission to make neighborhoods safer, quickly becoming the leader in home security. I led integrated campaigns for its growing product portfolio including video doorbells, security cameras, alarm systems, smart solar lighting, and even a flying indoor camera. My role was to become a product expert and communicate features with benefit-driven concepts and a clear, neighborly tone.
Through it all, I worked hand-in-hand with Product, Strategy, Acquisition, Production, Packaging, E-comm, Retail, Legal, Go-To-Market teams, and C-Level leadership to ensure consistency and clarity across the customer journey.
TL;DR: Ahh, home safe home.
Brand Guidelines
Acquisition Marketing
UX Copy
Seasonal Promos
Ring Magazine
CES
