Naked Juice

Naked Juice was eager to stand out from the sea of sameness in the Super Premium Juice category. We re-strategized and reinvigorated all of their social platforms to enhance taste appeal and resonate with a new, younger target demo (“Dynamic Doers”). I led group brainstorms, concepted, wrote, and presented over 40 original concepts every month to our clients in addition to organizing in-studio and off-site photoshoots.

TL;DR: I helped kale go mainstream.

Drink Good Do Good

I also led content creation for their annual Drink Good Do Good campaign, partnering with influencers and celebrities to help donate to those in need. For every selfie taken with a veggie or fruit, Naked Juice and Wholesome Wave donated 10 lbs. of produce.