The Snowman

To set the thrilling tone for this movie about a serial killer who strikes when it snows, we created an immersive website that prompted users to hold down the spacebar to hear gripping audio and ultimately reveal the trailer. Throughout the haunting social campaign, we paralleled the eeriness of the film and grabbed the attention of a global audience with motion posters, unsettling facts, disturbing 3D landscapes, and ominous quote cards.

As a result, we garnered 37M engagements, 122M impressions, 25M video views, 56M reached, and 120,000 new fans.

TL;DR: Snowmen are creepy AF.